Customer support, sales, and marketing are departments that are very customer-facing and, as such, can provide valuable input as to which customers PMs should contact or highlight feedback they’ve already received. Finding customers to interview leads us back to the idea of cross-functional teamwork. Some of these calls were exploratory, some were for validation, and others were simply to ask for feedback on existing features. They’re constantly asking customers for advice and feedback.”Ī large part of my summer internship actually involved interviewing customers. “Good product managers are expert interviewers. That being said, sometimes the customer is not always right, and a product manager’s job is to analyze customer feedback to find the root of the problem and implement a solution with the biggest impact. Since it’s the customers who are ultimately using the product, it seems like good product managers actively listen to their customers and build their feedback into the product. #Product manager internship how toWant to know how to expand the product to fit user needs? Ask a customer. Don’t know which interface is better? Ask a customer. Don’t know what functionality a feature should have? Ask a customer. They’re constantly asking customers for advice and feedback. Second, product managers are expert interviewers. Interestingly, according to our 2017 Product Planning Survey Report, the most common challenge PMs face involves working with different teams. For some of my other projects, I worked with sales and marketing to improve lead generation and I helped with user data analysis. I also worked with the QA team to help test new features before they went out to customers, and helped write several Pivotal Tracker stories to document bugs and fixes. I worked with the UX/UI team, reviewing designs and suggesting changes. At ProductPlan, product managers actually seem pretty hands-on, taking on some of the responsibilities of the different teams, and mainly helping with UI design and assisting with quality assurance testing.ĭuring my internship, I was able to experience this cross-functional teamwork. From my perspective, a product manager’s job seems to involve developing a strategic vision and then actualizing that vision, which involves the help of all the different teams. Cross-Functional Collaborationįirst, they work cross-functionally with several different teams, mainly with UX/UI, sales and marketing, and developers. I first heard about product management in my freshman year of college, and since then, I’ve had the amazing opportunity to work at both AppFolio and ProductPlan as a product management intern, learning firsthand what product managers actually do.Īt both ProductPlan and AppFolio, I’ve been able to observe many successful product managers, and it seems like there are several similarities they all share. On top of that, it seems like unless someone has been a product manager or has worked directly with a product manager, people have a hard time defining what exactly a product manager does. Product management isn’t a very well-known occupation-at least among college students.
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